Media Psychology Degree Programs

Media psychology degrees allow students to use information technology to understand the impact of communication on human behavior. Psychologists in this field apply psychological concepts to the creation and evolution of media. Media psychologists evaluate the impressions media communications on audiences, as well as the underlying reasons for those responses. The impact of those responses can be witnessed through others’ actions and behavior in everyday life.


Media psychologists use different techniques in their own and other disciplines to study and understand the impact of communication on its audience. Psychologists in this field are responsible for the various analyses to assess the influence of mass media communications and advertising on youth. Some of the social factors relating to stereotypes media psychologists study include gender, professions, communities, ethnicities, and cultures. Other areas of concern include news, features, presentations, television programs, social networking,and mobile communications.

Types of Degrees

Before entering any field, students must have a thorough understanding of the degrees available and the necessary requirements for success. Armed with this knowledge, students can make the right decisions for their career and their overall future.

Masters Level

In a master’s level media psychology degree program, students learn how to implement psychological concepts to understand the impact of communication. Students also learn the usage of sounds, motion pictures, feature presentations, mobile communications, and social networking both on individual and societal levels. Necessary education includes courses and independent study in media, the human psyche, information technology, and culture.

Subjects Studied:

– Global Media and Social Advocacy
– Social Media and Emerging Technology
– Psychology and the Media
– Immersive Media and Mobile Advocacy

For individuals interested in discovering the hidden meaning behind media communication, an online degree in media psychology might be just the career for them.

Career Options

Media psychologists create better communication outlets and improve how existing outlets rely on information. They also eventually implement calls for action. At the most fundamental level, media psychologists have a thorough understanding of the conditions that shape modern life and how to best reach a certain segment of any given population. Professionals in this field are highly involved in the creative process, often assisting directors and producers communicate through different forms of media including television, internet, video games, and literature. To successfully deliver the necessary message to the target audience, professionals must have a solid working knowledge of psychological principles like cognition and development, among others.

Other media psychologists find work as marketing directors, making them responsible for the course of promotional communications. Through proper audience targeting, marketing directors help guide relevant advertising and other marketing strategies toward potential consumers most likely to need a particular service or product.

If this kind of creative work appeals to you, you should consider earning a media psychology degree.

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