How We Make Money
We earn income by promoting specific academic programs on behalf of educational institutions that provide compensation for student referrals. We aim to maintain complete openness when distinguishing between our promotional content and our editorial materials.
We make sure that all advertisements are clearly labeled using words such as “ad,” “sponsored,” or “advertising disclosure.” When users interact with these advertisements or use our program search tool to choose schools, we may receive a payment for that interaction.
We take careful measures to ensure that readers can easily recognize the difference between sponsored and regular content on our platform. This includes using clear advertising disclosures and providing information about the educational organizations supporting the content. We may also share advertisements, promotional posts, or sponsored material on our social media accounts.
Our primary goal is to deliver precise, neutral, and reliable guides and materials that help college and university students make sound academic choices. To support this mission, we have designed a special system that follows strict standards and open processes based on recognized measurements. This process ensures that our evaluations of college programs remain free from any influence by our business relationships with schools or other collaborators.
How We Maintain Editorial Independence
Our unique ranking approach for reviewing college programs is designed to remove bias from our reports and rankings. The sources of data we use include official websites of schools and other sources like the National Center for Education Statistics, the Common Data Set Initiative, and the Department of Education’s College Scorecard, all of which are respected for their precise educational and career-related data throughout the United States.
We also gather our own information using online surveys when we believe such research can improve the accuracy and usefulness of our resources for individuals choosing a college. Along with maintaining high quality standards for our information sources, we follow these guidelines to stay neutral and independent in our content:
- We never rate schools or programs based on financial arrangements with educational partners.
- Institutions are never given special preference. In all our main rankings, we review each school using the same standards, assigning scores that strictly reflect measurable data such as acceptance levels, student retention, and program expenses.
- We treat editorial honesty with great importance and regularly assess our content for fairness, relevance, and truthfulness. Our writing and review teams adhere to consistent editorial policies that promote responsible reporting and balanced fact presentation. To learn more, you can visit our editorial process page.
- Every school included in our degree rankings holds either national or regional accreditation, ensuring another level of trustworthiness and transparency in our evaluations.
Last Updated: 10th October, 2025
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