What Does Media Psychology Focus On?
Media psychology tries to understand and explain how media affects the way in which people see, understand, interact and respond in a world rich in media and new technologies. Media psychology is usually focused on trying to identify benefits and drawbacks from many different forms of technology, and bringing about positive use of media.
The use of the word ‘media’ in media psychology can refer to all kinds of traditional media, such as radio and newspapers, as well as to the new and rapidly changing landscape of technologies including virtual reality and mobile applications.
A media psychologist can work in a number of different disciplines in the field, including advertising, marketing, social psychology, research and analysis, neuroscience and clinical practice. Media psychologists can be employed in fields as diverse as entertainment, education and healthcare. The more common topics that media psychologists are focused on currently include media distribution; exploring emerging technologies such as virtual reality; social media development; online curriculum development; developing self-help applications; and product development.
The employment outlook may remain positive for the holder of a degree in media psychology. This is due in part to the fast-paced technological progress we are making in the world today. Media psychologists can help us to understand and deal with this ever-changing world, and their skills are expected to be in great demand in the years to come.
What are the Career Options?
An advertising manager places adverts with the intention of attracting customers to a brand. A worker in the advertising industry may focus on specific fields, including television, radio, print or online advertising. Advertisers also work with a company or a brand to identify their goals in promoting a product, and to select the target audience for that product. The advertiser then promotes that product to the target audience.
According to BLS (2013) this occupation has an annual mean wage of $112,870.
A media consultant works with a client such as a political candidate or a large business, with the goal of creating positive coverage in the press. Media consultants can write positive press releases for their client or create positive ad campaigns. Their role may also be described as a public relations specialist. They may use their campaigns to sway voters in favor of a political candidate before an election, or to encourage shoppers to choose one type of product over another at the supermarket.
Media consultants may also work in the rapidly growing area of social media, where their work would usually involve developing media campaigns using blogs and video.
This occupation has an annual mean wage of $63,020, according to the latest data for 2013 (BLS).
Curriculum designers work to create and design materials for learning in different areas of education. They may improve on materials already in use in the classroom or provide new curriculum materials. A curriculum designer may specialize in one particular area of education, such as high school, college, adult education, elementary, etc.
The emerging field of online curriculum is providing a new focus for holders of a degree in media psychology. A curriculum designer could be involved in creating a curriculum that could be accessed entirely online, in a growing move away from traditional educational formats.
Curriculum design falls under the field of instructional co-ordination.
According to BLS (2013), this occupation has an annual mean wage of $63,070.
A marketing manager is a professional whose main role is to take charge of the marketing resources of a business or a brand. Marketing managers may be in charge of just a single product or brand, or may be a general manager with responsibility for a wide range of products and services. They may also help to identify trends in the marketplace and create marketing strategies for their clients’ products. They may also gauge the market’s response to a product and act accordingly. International marketing managers may focus on a worldwide view for their marketing purposes.
This occupation has an annual mean wage of $133,700, according to the latest data for 2013 (BLS).
A media psychologist focuses on the relationship between media and human behavior, by examining both individuals and society as a whole. Media psychologists study how people interact with media and with each other, and examine media influence on our lives. They may be involved in gauging audience response to television shows, to create more enjoyable shows, or more powerful advertising campaigns. They may also choose to work in the rapidly growing fields of mobile applications and virtual reality.
This occupation has an annual mean wage of $88,400, according to the latest data for 2013 (BLS).
- Consumer Psychologist Career
- Advertising Psychologist Career
- What Can You Do With An Industrial-Organizational Psychology Degree?
- What is the Difference Between Organizational Psychology and General Psychology?
References and Further Reading
- BLS – Advertising and Promotions Managers (http://www.bls.gov/oes/current/oes112011.htm)
- BLS – Public Relations Specialists (http://www.bls.gov/oes/current/oes273031.htm)
- BLS – Instructional Coordinators (http://www.bls.gov/oes/current/oes259031.htm)
- BLS – Marketing Managers (http://www.bls.gov/oes/current/oes112021.htm)
- BLS – Psychologists, All Other (http://www.bls.gov/oes/current/oes193039.htm)